SHARING: How can other people support your challenge? What action can you get others to take?
POWER: What will be the impact of your action? How will you know it has been achieved?
REALISTIC: How long will your challenge take? What resources do you need? Who do you need to help you?
INSPIRATIONAL: What will impress people about what you are doing? Which aspect will make them want to get involved, or appreciate the effort you are putting in?
NOTICE: How can you get other people to notice what you are doing?
GOAL: What do you aim to achieve through your challenge?