What is the Ellen MacArthur Foundation?
The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government, and academia.
An Ellen MacArthur Foundation report launched in 2016 found that there will be more plastic than fish in the oceans by 2050 if we continue on our current trend.
An extremely wasteful, plastic-wrapped item that many of us encounter daily is the chocolate bar.
Your challenge is to help address the issue of plastic pollution by rethinking the packaging, product, and delivery model (how the product is delivered to consumers/stores) for chocolate bars e.g. Mars bar, Snickers, Kitkat etc.
Download and read the challenge workbook below to help you understand the Circular Economy! It is full of great resources to help you complete your challenge.